Neelamma G and Shankaragouda S Gundakanal
Marketing of Library and Information Services is an emerging development in India. This article features the requirement for the implementation of the marketing strategy by the academic, special, and other libraries to expand their financial resources and exploit new data technology to supply higher information support to the patrons. For the perfect use of data and 24×7 accesses to information, libraries have modified themselves deliberately. Library may be a non-profitable organization essentially concerned within the production of services instead of product. Services are specific in nature, essentially thanks to the characteristics of being indivisible, intangible, perishable, and variable. The stigmatization of the library and its services involves loads of difficult problems. one amongst the foremost noteworthy things that a wonderful educational library offers a protracted haul relationship with the voters United Nations agency use services of the library. Nowadays, company staff begin stigmatization themselves as their own personal. Likewise, educational Library professionals can also produce the foremost positive stereotype by neutering library and data services with his/ her enthusiasm for the individual complete (touch or contact) of long last relationship.